How McPherson Cleaners Achieved Success with Paid Social Campaigns: Media Analytics White Paper

toldham2
Jul 20, 2023
2 min read

A closer look at Live Oak Communications' strategy for increasing reach, impressions, and engagement

Paid social media campaigns can be a powerful tool in your marketing strategy when executed properly. As a testament to this fact, we want to share our experience working with McPherson Cleaners, a family-owned business in Burlington and Chapel Hill. This blog post will walk you through the objectives, solutions, and impressive results of our recently completed Wedding Dress Preservation Campaign on Facebook.

Objective

McPherson Cleaners has been a loyal client of Live Oak Communications since 2017, and their services include dry cleaning, shirt pressing, and wedding dress preservation. Our objective for the spring 2023 semester was to use social media to promote their wedding dress preservation services. To achieve this, Live Oak Media Analytics Executive Abby Reed developed and executed a boosted post plan on Facebook.

Solution

Boosted posts can effectively increase overall impressions, reactions, and engagement by sharing your content with a larger, more relevant audience pool. By creating engaging content, targeted consumers are more likely to interact with your brand, potentially converting followers into paying customers.

Results

The results of the boosted post-campaign were truly impressive. McPherson Cleaners saw a +5,730 increase in impressions, a +3,227% increase in reach, and a +154% increase in reactions. The campaign reached the client's goal of increasing impressions and delivered far beyond their expectations.

Benefits

Boosted posts can exceed client goals: In this case, McPherson Cleaners aimed to increase impressions. Our boosted post campaign not only achieved that goal but also led to a significant increase in reach and reactions.
Lasting results: McPherson Cleaners' Facebook page had 403 impressions two weeks before the boosted post. Two weeks after the campaign, impressions increased to 677, suggesting that the audience exposed to the boosted post continued to engage with the brand.
Increased traffic to other platforms: Boosting a post with a link or photo can drive traffic to the linked content. As a result of our campaign, McPherson Cleaners saw 19 people visit their website after seeing the boosted post.

Conclusion

Our work with McPherson Cleaners demonstrates the power and effectiveness of paid social media campaigns. When executed correctly, they can help businesses reach and engage their target audience, driving tangible results that support overall business goals. Live Oak Communications is proud to have been part of McPherson Cleaners' successful campaign and looks forward to future collaborations with clients looking to leverage paid social media strategies.